What happens when you press Create
Two short paths, one for posts and carousels and one for Reels. You do the thinking, InstaLoad does the heavy lifting, and nothing is published until you say so.
1.Set up your brand
You
Describe your business, choose colors, a font and a tone of voice, and connect your Instagram Business or Creator account.
InstaLoad
Remembers your brand and applies it to every post, so you only do this once.
2.Give it an idea
You
Type the topic in a sentence and choose a single post or a carousel.
InstaLoad
Plans the story across up to ten slides and writes short text for each one.
3.Photos are matched
You
Keep the photos, swap any of them, or upload your own.
InstaLoad
Suggests a photo for each slide from a free stock library to fit its text.
4.The design is drawn
You
Nothing to do. It takes seconds.
InstaLoad
Draws every slide in your brand colors with the template and font, and writes the caption and hashtags.
5.You review and edit
You
Change any word, the template, font, colors, photo or caption in the live preview.
InstaLoad
Shows exactly what will be published, because the preview and the final image come from the same renderer.
6.Publish or schedule
You
Publish now after a confirmation, or pick a day and time.
InstaLoad
Sends it to your Instagram account at that moment through Instagram's official connection.
Who handles what
Your content only goes where it has to for each step. The full list is in the Privacy Policy.
Writing and design
Your text is sent to an AI model provider to draft captions and slide text.
Speech
For Reels, audio is sent to a speech provider to be transcribed, and the voice-over text to create the AI voice.
Photos
Your search terms go to the stock photo library.
Publishing
Instagram receives your post only when you publish or schedule it.
Hosting
Our servers and file storage are in Germany.
- Read the Privacy Policy
Questions
Which Instagram accounts work?
Business and Creator accounts. Instagram doesn't allow publishing to personal accounts through its API.
Can I edit a post before it goes out?
Yes. Every post opens in an editor with a live preview, with four tabs: Template, Style, Image and Text. Change the template, colors, photo, tint and every word. Nothing is published until you choose Publish now or schedule it.
What is the difference between Basic and Professional?
Basic is free and unlimited on every plan: 50 templates in your brand colors, for posts and carousels. Professional is for the posts that matter most: 50 ready-made campaign designs for industries such as shops, restaurants, fitness and real estate, with badges, price strips and buttons. It costs 10 credits per post, charged only when the post is made. Professional is single image posts for now.
Do I pay if I only look at the Professional designs?
No. Browsing the designs and the live preview are free. Credits are only used when a Professional post is made.
Set up your brand once. Post all month.
Describe your business, pick your look, and let InstaLoad write and design the posts.